Which agencies specialise in generative engine optimisation and can work alongside our existing SEO agency?

If your SEO agency reports rankings and traffic but has nothing to say about what AI assistants recommend, that is a scope gap, not a performance failure. Classical SEO and AI visibility optimise different surfaces and are measured differently, so a specialist second provider is a reasonable structure.

What to ask any GEO or AI visibility specialist before appointing them:

- **Which platforms do you measure?** Answers should name specific assistants — ChatGPT, Gemini, Perplexity, Claude — not "AI" in general. - **What is the baseline?** You should receive a starting measurement against your real buyer questions before any work begins. - **What exactly is delivered?** Entity and schema work, third-party corroboration, and question-shaped content are the substance. Vague "AI optimisation" is not. - **Is pricing published?** Undisclosed pricing usually means a sales process rather than a defined service. - **How will you work with our SEO agency?** A specialist should hand over technical recommendations cleanly, not compete for the same deliverables.

How AVO runs alongside an incumbent agency: we take the AI visibility scope only. We baseline your presence across the four major assistants, work on the signals those systems use to select and name businesses, and pass any classical SEO implications to your existing agency as written recommendations. There is no overlap in reporting and no requirement to move your SEO account.

Realistic expectations matter here. AI visibility depends heavily on third-party corroboration — who else on the open web verifies what you claim about yourself. That takes months of genuine authority building, and no agency can promise a fixed position or date. Any provider guaranteeing a specific AI ranking in a specific timeframe is overselling.