About · AI visibility agency UK

    A practice for the moment search ends.

    AVO is an independent UK AI visibility agency. We help businesses get named when buyers ask ChatGPT, Gemini, Perplexity and Google AI Overviews for a recommendation — and we measure your share of AI answers against your competitors, so progress is visible. We have worked with British businesses since 2017 and started AVO in 2024, when AI search began deciding who gets chosen.

    Looking for an AI search visibility consultant rather than an agency? The same team runs one-off audits. Start with the free AI visibility check or see our AI visibility agency services and pricing.

    Independent · UK-based · Run by humans

    Two members of the AVO team working at a long studio desk at dusk, lit by a single warm window
    AVO studio · Late session, mid-week

    Why we exist

    Three observations.

    1. 01

      AI assistants compress choice.

      Where a search returned ten links, an assistant returns one or three named businesses. The competitive pyramid sharpens dramatically.

    2. 02

      AI does not browse - it classifies.

      What gets recommended is what the AI can read clearly, verify independently and match to a query. Most UK businesses are illegible on at least one of these dimensions.

    3. 03

      The window is short.

      AI selection patterns are forming now and will calcify. The businesses that engineer their visibility deliberately in 2024 - 2025 will define their categories for the decade after.

    How we work

    A small studio, obsessive habits.

    AVO is run by people, not pipelines. Here is what an ordinary week inside the studio actually looks like.

    Hands typing on a laptop in front of an AI prompt whiteboard at the AVO studio

    01

    We test before we theorise.

    Every claim we publish is a controlled query against ChatGPT, Gemini, Perplexity and Claude. Real questions, real results, hand-checked.

    Open leather notebook, espresso and a laptop on a navy desk at the AVO studio

    02

    We write everything ourselves.

    No content farms, no syndicated copy. Drafts start in a paper notebook on Tuesday mornings and end up reviewed by a second human before they ship.

    Person drawing AI prompt diagrams on a glass whiteboard during an AVO research session

    03

    We argue about commas.

    Half of what AVO does is editorial. We obsess over the exact phrasing of a sentence because that is what an AI assistant ends up quoting verbatim.

    The people

    Meet the team behind AVO.

    Every page, audit and insight on this site is written, reviewed and signed off by a named person you can read about, link to and contact.

    Ashley Stevens

    Founder, AVO

    Founded AVO after watching AI assistants quietly start deciding which businesses get chosen. Leads strategy across the UK practice and signs off every engagement.

    AI Visibility OptimisationGenerative Engine OptimisationEntity and authority strategy
    Read full profile

    Dr. James Whitfield

    Head of Research, AVO

    Leads the AVO research practice. Designs the methodology behind the Visibility Index and the controlled tests AVO publishes against ChatGPT, Gemini, Perplexity and Claude.

    AI Visibility OptimisationGenerative Engine OptimisationInformation retrieval
    Read full profile

    Sarah Chen

    Director of AI Visibility, AVO

    Reviews and signs off AVO research and client engagements. Leads the AVO consulting practice across UK regulated and professional services sectors.

    AI Visibility OptimisationProfessional services marketingRegulated industries
    Read full profile

    Begin

    Read the manifesto. Then run the audit.

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