Ashley Stevens

Ashley Stevens founded AVO in 2024 after a decade of watching how British businesses actually get found - and a growing conviction that the layer above search was about to change everything. Working with UK businesses since 2017, he saw the same pattern repeat: the firms that understood a new discovery layer early owned their categories for years, and the ones that waited spent a decade catching up.

AVO exists because AI assistants do not present options - they make selections. Ashley leads the practice's strategy work: positioning businesses so that when ChatGPT, Gemini, Perplexity or Claude is asked for a recommendation, the honest answer is the client's name.

He writes and reviews across the AVO Insights catalogue, designed the free AVO audit programme, and still runs the first call with every new client - because the fastest way to understand how a business is misread by machines is to hear how its customers describe it.