AI Visibility Optimisation

    The discipline of getting recommended by AI.

    AI Visibility Optimisation, Generative Engine Optimisation (GEO) and AI SEO services for UK brands.

    Search is being replaced by AI answers. ChatGPT, Gemini, Perplexity and Claude are already choosing which businesses to mention. AVO is how you become one of them.

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    The AVO Visibility Index

    A live, four-dimension diagnostic. Free. 60 seconds.

    >

    • 4

      AI engines tested

    • 60s

      to your score

    • £0

      no card

    0%
    of UK businesses are absent from AI answers
    0d
    average time to first AI recommendation
    0.0×
    median uplift in AI-driven enquiries

    Recognised · Funded · Researched

    UK AI R&D Innovation FundingFeatured in leading AI publicationsGenerative Search Research PartnerAI Discovery Working GroupIndependent AI Visibility LabTrusted by SMEs across the UKUK AI R&D Innovation FundingFeatured in leading AI publicationsGenerative Search Research PartnerAI Discovery Working GroupIndependent AI Visibility LabTrusted by SMEs across the UK

    The thesis

    Visibility is no longer enough.

    For two decades the question was: how do I rank? Today it is: how do I become the answer? AI assistants compress ten blue links into one synthesised recommendation. If your business is not part of that recommendation, the demand is diverted before a click is ever made. Quietly. Without warning.

    AVO is the practice of structuring your business so that decision is made in your favour. It is not SEO. It is not content marketing. It is a new strategic discipline, and it is already determining who grows and who fades.

    Live benchmark

    How often AI recommends you.

    We run identical buyer-intent prompts across the five leading AI assistants, before and after the AVO programme. The chart below reflects the median recommendation rate observed across our UK client cohort.

    Before AVO After AVO
    • ChatGPT
      Engine 01
      6%
      78%
      +72pts
    • Gemini
      Engine 02
      9%
      82%
      +73pts
    • Perplexity
      Engine 03
      4%
      71%
      +67pts
    • Claude
      Engine 04
      3%
      64%
      +61pts
    • Copilot
      Engine 05
      7%
      69%
      +62pts

    Source: AVO Visibility Lab, rolling 90-day median (n = 142)

    Anatomy of the report

    What you get in 60 seconds.

    The AVO Visibility Index is not a colour-graded gauge with a vague summary. It is a structured report with a real score, a real breakdown, real verbatim AI answers, and a prioritised plan of work. Free. Instant. Yours to keep.

    • Headline Visibility Index score (0 to 100) with verdict
    • Mention rate across four live AI engines
    • Score per dimension with specific findings
    • Verbatim transcripts of every test query
    • Prioritised remediation plan, ranked by leverage
    • Shareable, branded scorecard for your team

    Visibility Index · sample.co.uk

    49/100

    Low visibility

    Interpretability72/100
    Coherence41/100
    Authority28/100
    Intent alignment58/100

    Live recommendation tests

    • "best commercial law firm in Manchester for SaaS contracts"Cited
    • "specialist B2B branding agency in Leeds for fintech"Cited
    • "private orthopaedic consultant in Birmingham for knee surgery"Missed
    • "ecommerce accountant in London for £5m turnover"Missed

    Plus a prioritised fix plan, ranked by leverage

    Why this index is different

    The UK standard for AI visibility measurement.

    Most "AI SEO" tools guess by reading your website. The AVO Visibility Index does the opposite. It asks the AI directly, in the voice of your buyer, and grades the answer. It is the only diagnostic built around the four dimensions that actually move machine selection.

    • Live LLM queries

      We do not scrape proxy data. We send real buyer questions to ChatGPT, Gemini, Perplexity and Claude and capture the verbatim answer.

    • Four-dimension framework

      Interpretability, Coherence, Authority and Intent alignment. The same model the rest of the industry borrows. We built it.

    • Mention-rate truth

      You see the queries you appeared in, the queries you missed, and the competitors that got picked instead. No hand-waving.

    • Priority remediation

      Every report ends with an ordered list of fixes ranked by leverage on your score. You leave with a plan, not a panic.

    The selection funnel

    Where 94% of businesses silently disappear.

    At each stage of the AI selection pipeline, businesses are filtered out. Most never know it has happened. AVO addresses every stage in sequence, from indexability to verifiable authority.

    94%
    drop-off from category to citation
    6×
    more visible than the median competitor post-AVO
    1. 01 · UK businesses in category100%

      The full addressable category. Everything starts here.

    2. 02 · Indexable by AI crawlers72%

      28% silently blocked by robots.txt, JS rendering, or auth walls.

    3. 03 · Entity-resolved by LLMs41%

      Only the businesses LLMs can confidently identify as a distinct entity.

    4. 04 · Coherent across the web19%

      Conflicting NAP, services, and positioning eliminates most of the rest.

    5. 05 · Authority verified11%

      Third-party proof (citations, reviews, press) the AI can corroborate.

    6. 06 · Cited in AI answers6%

      The 6% that AI assistants actually recommend by name.

    Modelled. AVO Discovery Index, Q1 2026

    The four dimensions

    AI selection is a measurable outcome.

    AVO operates across four interconnected dimensions. Together, they determine the probability that any AI system will select your business in response to a relevant question.

    1. 01

      Interpretability

      We make your business legible to machines. Clear definition of services, audience, geography and value, written so AI can read it.

    2. 02

      Coherence

      We unify your signals across the open web. Conflicting information is the single largest cause of silent exclusion. We resolve it.

    3. 03

      Authority

      We construct demonstrable, third-party-verifiable authority. AI does not take your word for it; it looks for proof. We provide proof.

    4. 04

      Intent alignment

      We map the questions your buyers actually ask AI and position your business to be the credible answer for those questions.

    Signal map

    Four signals. One score.

    Each AVO engagement is measured along the four dimensions of AI selection. We score your position before we begin and again at week four, so progress is verifiable, not anecdotal.

    • 01
      Interpretability
      28 → 88
      +60
    • 02
      Coherence
      34 → 82
      +48
    • 03
      Authority
      19 → 79
      +60
    • 04
      Intent alignment
      22 → 86
      +64
    InterpretabilityCoherenceAuthorityIntent alignment
    BaselinePost-AVO

    SEO vs AVO

    A different game, played on a different field.

    Search engine optimisation and AI visibility optimisation share vocabulary, but almost nothing else. The mechanics, the signals and the outcome are categorically distinct.

    Dimension
    SEO
    AVO
    • Goal
      Rank in a list of 10 links
      Be cited inside one synthesised answer
    • Unit of value
      Click
      Recommendation
    • Primary signals
      Backlinks, keywords, CTR
      Entity clarity, coherence, third-party proof
    • Format
      Pages
      Structured, machine-legible knowledge
    • Measurement
      Position in SERP
      Probability of inclusion in AI response
    • Time horizon
      6 to 18 months
      14 to 60 days

    The method

    A 14-day path to your first AI recommendation.

    1. Week 01

      Diagnose

      We benchmark your current visibility across every major AI system and identify the highest-leverage gaps.

    2. Week 02

      Restructure

      We rebuild your entity layer so AI systems can interpret who you are, what you do and who you serve.

    3. Week 03

      Reinforce

      We unify your signals across directories, citations and the open web. Coherence becomes confidence.

    4. Week 04

      Verify

      We test live AI responses, score the change, and report the queries where you now appear by name.

    VD

    From the studio

    “We started AVO because we watched the rules change.”

    AVO is the practice we built inside Vi Digital after watching AI assistants quietly take over the early-stage buyer journey across our clients' categories. The structural work it requires - interpretability, coherence, authority, intent - is measurable, repeatable and unambiguously the work of the next decade.

    More about the team

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    Find out what AI says about you today.

    A free, instant diagnostic. We test live AI systems and return your visibility score, your gaps, and your fastest route to recommendation.

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