How is AVO different from SEO?

SEO is the discipline of ranking inside a list of links. AVO is the discipline of being chosen inside a single AI-generated answer. The signals overlap, but the mechanics are fundamentally different. SEO competes for exposure. AVO competes for selection.

Why is my business invisible to AI?

Most websites were built for human readers. AI systems require a clear, machine-readable definition of what you do, who you help and where. They also weight third-party corroboration heavily. Vague marketing language and inconsistent signals across the web cause AI to either skip your business or describe a competitor instead.

How quickly will I see measurable results?

Your audit is delivered in under a minute. Most clients see noticeable change in how AI systems describe them inside the first 14 days, with stronger compounding gains across the first 60 to 90 days as we layer in authority and intent work.

Which AI platforms do you optimise for?

ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot, and the AI summaries inside Google Search. We do not chase platform-specific tactics. We rebuild the underlying structure of how your business is represented, which every model reads from.

Is this only for large businesses?

No. SMEs, consultants, agencies and local service businesses see the largest jumps in absolute terms because they typically start from near-zero AI visibility. Larger brands already carry significant structured information about themselves, so the relative uplift is smaller.

Will I need to redesign my website?

Almost never. The majority of AVO work happens in your structured data, your entity layer, your content layout, and your off-site presence. We always begin with the lightest possible touch that produces measurable change.

How do you measure success?

Three layers. First, your AVO Score™ across the four dimensions. Second, live recommendation tests where we ask AI systems the questions your buyers ask and verify whether you appear. Third, the business outcome: enquiries, calls, demos and revenue from AI-driven traffic.

What happens in the first 30 days?

Week one is full diagnostic and benchmark. Week two we restructure the entity layer of your site so AI can read you clearly. Week three we resolve consistency across directories, profiles and citations. Week four we publish authority and intent content aligned to the questions your buyers actually ask AI.

Will AVO work hurt my existing SEO?

No. The vast majority of AVO work strengthens classical SEO because it improves clarity, consistency and authority. Search engines and AI models are converging on the same fundamental signals.

What if my industry is very niche?

Niche is usually an advantage. Less competition for AI attention means a clearly defined entity can dominate quickly. We tailor the diagnostic to the specific queries your buyers are likely to ask.

Do you work with agencies?

Yes. We white-label AVO for agencies who want to add AI visibility as a service line without building the methodology in-house. Get in touch about partner pricing.

What is the contract length?

The diagnostic is a one-off. The Growth and Enterprise retainers run on a rolling monthly basis after an initial three-month commitment, giving you time to see results before deciding to continue.

Do you offer a guarantee?

Yes. If we cannot demonstrably improve your AVO Score™ across the four dimensions inside 90 days of active engagement, we continue working at no additional cost until we do.

How do you stay ahead of changes in AI models?

We are an active research practice. Our team operates inside AI R&D programmes, continuously testing new models and publishing our findings. Our methodology is updated as the underlying systems evolve.

Can you help if I am already a big name in my category?

Yes. Established brands often carry a long tail of conflicting historical information that confuses AI systems. We resolve that, then build a defensible AI authority moat that is difficult for newer entrants to displace.

A new strategic discipline

The AVO System.

A four-dimension methodology for engineering AI visibility. Built on active research, validated across industries, and operated as a continuous practice rather than a one-time tactic.

The methodology

Four dimensions. One outcome: selection.

Each dimension is independently measurable and independently improvable. The compound is what determines whether your business is recommended or quietly omitted from the answer.

Interpretability

Can AI understand what you do?

AI systems must be able to interpret your business with precision: services, audience, geography, value proposition. We rewrite the machine-readable layer of your presence so there is zero ambiguity.

AI interpretability audit
Entity clarity mapping
Service definition rewrite
Value proposition alignment

Structural coherence

Do your signals agree?

Conflicting information across your website, directories, social profiles and citations is the single largest cause of silent AI exclusion. We unify every signal so the answer to 'who are you?' is consistent everywhere.

Cross-platform data audit
Schema and structured data
Knowledge graph alignment
Entity disambiguation

Authority encoding

Can AI verify you?

AI does not assume credibility, it infers it. We construct corroborated, third-party-verifiable proof that AI systems can read, weigh and cite. Authority becomes evidence, not opinion.

Trust signal mapping
Citation and reference building
Authority corroboration
Cross-platform consistency

Intent alignment

Are you the answer to the question?

We analyse the actual questions your buyers ask AI assistants, then position your business as the credible response. Visibility without alignment is noise. Alignment is selection.

Query pattern analysis
Intent mapping
Contextual positioning
Recommendation readiness scoring

Investment

Three engagement models, one practice.

AVO is delivered as either a one-off diagnostic or a continuous monthly practice. Pricing scales with scope, not with effort to extract.

Free

AVO Starter

Free

Forever, no card required

Your AI visibility baseline. Run a live AVO Score™ across the major AI systems and see exactly where you stand — at zero cost.

Free AI Recommendation Readiness Report
Live AVO Score™ across ChatGPT, Gemini, Perplexity
Top 3 quick-win recommendations
Monthly AI Visibility Index newsletter
Self-serve playbooks and templates

Start free

Diagnostic & Setup

£1,000 – £2,000

One-off engagement

A complete diagnostic, baseline benchmark and structural setup. The starting point for any business serious about AI discoverability.

Full AI Recommendation Readiness Report and scoring
Entity structure and alignment
Content restructuring for AI parsing
Authority signal implementation
Baseline benchmarks across all major AI systems

Begin with the diagnostic

Growth Retainer

£500 – £2,500

per month

The core practice. Ongoing AI visibility engineering with monthly recommendation testing, signal evolution and strategic review.

Everything in Diagnostic & Setup
Continuous AI visibility engineering
Live AI recommendation monitoring
Structured data evolution
Authority signal enhancement
Monthly reporting and strategic review

Engage the practice

Enterprise

£3,500 – £6,000