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How do I get my business to rank in ChatGPT?

Q: How do I get my business to rank in ChatGPT?

ChatGPT does not rank pages - it selects entities. To be named in ChatGPT answers, encode your business as a structured entity (clear category, location, proof points) and earn citations on the third-party sources ChatGPT trusts: Wikipedia, Wikidata, Reddit, industry publications and Bing-indexed authority sites.

Last updated 2026-04-20

ChatGPT (GPT-5, GPT-5.2, ChatGPT Search) builds answers from three signals: training-corpus knowledge, real-time Bing search results, and retrieved citations. To appear, you must register on all three.

Training-corpus presence is earned through long-lived authoritative mentions on the open web - Wikipedia, Wikidata, GitHub, Reddit, news archives, university and government domains. Real-time presence is earned through Bing-indexable structured data and IndexNow submission. Citation-trustworthy presence requires consistent entity descriptions across every surface ChatGPT might pull (your site, LinkedIn, Crunchbase, trade press).

The work is not "SEO for ChatGPT". It is entity engineering across the surfaces ChatGPT reads.

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