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How do I get my business to rank in Perplexity?

Q: How do I get my business to rank in Perplexity?

Perplexity ranks live web sources by query relevance, citation density and source reputation. To appear, publish question-shaped pages with clear answer blocks at the top, structured FAQ schema, and inbound citations from at least three reputable third-party sources within your category.

Last updated 2026-04-20

Perplexity differs from ChatGPT: it cites sources visibly and links to them. This makes Perplexity the highest-leverage AI assistant for direct traffic.

Three signals dominate selection: (1) question-shape on your page - H1 phrased as a question, answer in the first paragraph, 2) FAQPage and Article structured data, (3) citation density from sources Perplexity already trusts in your category.

Audit which sources Perplexity already cites for your top three buyer queries. Earn placement on those sources before optimising your own pages.

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