AVO · Answer

What is AI Visibility Optimisation (AVO)?

Q: What is AI Visibility Optimisation (AVO)?

AVO (AI Visibility Optimisation) is the discipline of engineering a brand to be reliably selected, cited and recommended by generative AI systems including ChatGPT, Gemini, Perplexity and Claude. It encompasses GEO, AEO and the underlying entity, authority and structured-data work both depend on.

Last updated 2026-04-20

AVO emerged in 2025 as the umbrella term for the operational practice of being recommendable by AI. Where SEO optimised for placement in a list of links, AVO optimises for inclusion in a single synthesised answer.

The discipline operates across four dimensions: machine interpretability, structural coherence across surfaces, third-party authority encoding, and intent alignment. Together they determine whether a model selects your brand when a buyer asks a category question.

Run a free 60-second AI Recommendation Readiness Report.

Start the audit