What is Perplexity SEO?

Perplexity grew from 0 to 100M+ weekly queries in under two years. Unlike ChatGPT (which often summarises without linking), Perplexity surfaces 4-8 source links per answer. Pages cited by Perplexity see meaningful click-through.

The optimisation playbook: structure pages around exact buyer questions, provide direct answers in the first 50 words, mark up with FAQPage schema, and earn citations on third-party sources Perplexity already favours in your category.