Do I still need SEO if I'm doing AVO?

Three reasons SEO remains essential under AVO: (1) Google AI Overviews draws from top-10 organic results, so ranking still gates citation; (2) Bing's index feeds ChatGPT Search and Copilot; (3) the structured data, page speed and crawlability fundamentals SEO mandates are the same fundamentals AVO depends on.

The shift is in priority: fewer thin keyword-targeted pages, more authoritative entity-defining pages with rich schema and earned third-party citation.