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What kind of content do AI assistants prefer to cite?
Empirical analysis of citation patterns across ChatGPT Search, Perplexity and Gemini shows consistent preference for: bylined content with author schema (E-E-A-T), pages structured as Q&A or how-to, content under 2,000 words for definitional queries and 2,000-4,000 words for comparison/methodology queries, and recency signals (datePublished + dateModified within the last year).
Long PDF reports and gated content rank poorly. Plain HTML with semantic structure and schema beats both.
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