AI share of voice: how often AI names you compared with your competitors.

Why share of voice matters more than a single score

A single visibility score tells you how you are doing. Share of voice tells you how you are doing compared with the businesses buyers are choosing instead. That is the number leadership teams usually want: are we gaining or losing ground in AI answers in our category?

How we measure AI share of voice

• Agree the question set: the real questions buyers ask in your category, phrased the way UK buyers phrase them
• Agree the competitors: the businesses you want to be compared against
• Test across assistants: ChatGPT, Gemini, Perplexity and Claude
• Repeat each question: AI answers vary between runs, so we report how often, not a one-off snapshot
• Record the detail: mentioned or not, cited with a link, position in the answer, and how you are described
• Re-test monthly: the same questions and competitors, so the trend is meaningful

What you receive

• Share of voice for you and each competitor, overall and per assistant
• The questions where competitors are named and you are not
• The sources each assistant cites when it names a competitor
• A short list of actions most likely to close the gap
• A month-on-month trend once tracking is running

AI share of voice for financial services and other regulated sectors

Financial services, legal and accountancy firms often need to know how AI assistants describe them, not just whether they appear. We record the wording used about your business and competitors, and flag answers that are inaccurate or out of date, so your team can decide what to correct. We report what the assistants say; we do not give regulatory or compliance advice.

Tracking tools vs a managed benchmark

Software tools can track AI mentions automatically and are useful for monitoring. A managed benchmark adds an agreed question set, a competitor set chosen with you, human review of the answers, and recommendations on what to change. Many clients use both.

Pricing

Start with a free check. Ongoing monthly share of voice tracking is included in Growth plans (£500 – £2,500 per month). Multi-brand and multi-market benchmarking is part of Enterprise (£3,500 – £6,000 per month).